PEST Factors
(
)
Political factors - What role the government plays in your industry? Economic factors - What is the state of economy on both a local and national level? Social factors - What the relevant changes in matters like lifestyle trends, demographics, consumer attitudes, buying patterns and opinions? Technological factors - What is the impact of changing technological trends on your industry?
Government
Role played in the industry
Assessment of the state of the economy
Drivers in terms of social factors
Technological trends
Government
Role played in the industry
